Introduction        Challenge         Prize Pool        For Who

Business Issue

The way in which we travel from point A to point B is rapidly changing. This is being increasingly driven by a series of converging technological and social trends such as the rapid growth of car sharing and ride sharing; the increasing viability of electric and alternative powertrains; new, lightweight materials; and the growth of connected and, ultimately, autonomous vehicles. 

Due to this, automotive and logistics companies, tech firms, and start-ups/scale-ups are heavily investing in a wide variety of new mobility services—everything from car sharing and rental services to multimodal trip-planning apps—to meet the needs of the new emerging ecosystem of mobility.


The Metropolitan Region Amsterdam (MRA) expects to grow by two million people and more than 200,000 houses in the next 30 years. Because of this; a complex mobility challenge arises that has to answer to the following questions:

  • How can we keep the traffic flowing in a way that allows people to get where they need to be?
  • How can we make sure goods will be delivered to people and companies?  
  • How can we approach this challenge knowing that we are moving towards an emission-free world? 
  • How can we maintain investment levels in infrastructure at an acceptable and affordable level?

We’re challenging teams to develop solutions that focus on: 

  • Optimization: improve driver, vehicle and fleet efficiency
  • Public transport & shared mobility: introduce new methods of transportation and multimodality that are more accessible and flexible for everyone 
  • Interactive systems with existing infrastructure

Solutions should contribute to Amsterdam’s 2025 zero emission target and should work for and benefit the whole ecosystem of the government, transportation and logistics companies, retailers, insurers, the automotive industry and tech/digital companies. In addition, a major focus should be to provide citizens with new modes of transportation that are faster, cheaper, cleaner, safer and more efficient. 

Please note that this challenge focuses on Amsterdam, but solutions should be scalable and applicable for cities across the world or Europe at the minimum.

Possible ideas

Digital mobility solutions could focus on:

  • Avoiding the use of cars
  • Stimulating shared mobility solutions (e-cars, buses, bikes, e-bikes, etc.)
  • Shared distribution
  • Using predictive analytics for travel advice, including the most efficient mode of transportation
  • Solutions for the first and last mile (for example: when traveling by public transport).

Prize Pool

Additional small prizes:
Five €100 vouchers



* First prize: €4.000 + travel for two people per winning team to attend the Garage Opening Festival in Amsterdam, April 11, 2019, where they will pitch their idea to top CEOs from each industry. 





We are challenging


Mobility Enthusiasts

Data Scientists



UX/UI Designers



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